Running the marketing for your business is quite easy when you have a sizable marketing budget; however, what if this is not the case? As a matter of fact, most of the time, this is exactly what will take place, which is why you need to master the art of marketing your business without breaking the bank. This means choosing low-cost methods for their ROI and effectiveness but also thinking outside of the box. Think about it, your competitors have larger budgets, which is why you need to be more resourceful and creative. Here are five ways to help you get there in no time.
1. Face-to-face promotion
The first thing you need to take into consideration is the fact that you can promote your business via face-to-face interactions with customers. The problem, however, is that you don’t normally have a way of approaching members of your target audience on a regular basis, which is why you need to wait for trade shows and similar events. Even at these events, you can’t allow yourself to try and wing it. What you need to do is gather the right team and prepare promotional merchandise (something we’ll discuss later on) for the event.
2. Turning your vehicle into the tool of promotion
Another thing you need to take into consideration is the fact that you can add a logo of your company to the side of your vehicle. This way, every time you drive around, you get to promote your business. So, how is this inexpensive if you have to drive around town, thus spending gas? The truth is that you’re not just driving around to promote your business, this is just a very fortuitous side-effect. What you do is invest in the branding of your vehicle and then use it as you normally would, without any additional costs.
3. Promotional merchandise
The next thing that’s important to take into consideration is the importance of investing in adequate promotional merchandise. This means having branded items that are visually pleasing and cost-effective. Keep in mind though that when buying from printing agencies like Fast Promotional Products NZ, you get to pay less per unit. This is due to the fact that these companies often offer bulk printing. Fortunately, promotional materials are not perishable and can be stored until every last item is used. This is how you get the most for your money’s worth.
One more thing worth mentioning here is the importance of using social networks to your benefit. Now, it is true that in order to get the most out of your online exposure, you need to pay for sponsored ads. On the other hand, sharing your content is not the only thing that your social networks are good for. You can also use these platforms to communicate directly to your customers, as well as read their comments. In other words, it’s a customer service tool, as well as an analytical tool. Use it wisely!
5. Guerilla marketing
Finally, one of the methods that belong to both worlds (both digital and old-school) is the use of guerilla marketing. What this means is that you invest in the creation of street art in order to gain some attention in the real world, as well as to get some tags and hashtags in the digital environment. The best thing about this is the fact that you have to pay for it just once. The cost isn’t that great either, considering that there are so many talented artists out there wanting to prove themselves. Other than this, such a method is completely unique.
The very last thing you need to understand is the fact that you need reliable and dependable solutions, as well as those in which you have to invest more effort than resources. Fortunately, the above-listed five ideas perfectly fit this criterion. The list itself is, however, far from complete and you can feel free to expand it with any method that you find fitting in a way that it gives you the same effect.