Customers are the most important factor for your business, no matter what industry you’re in. They’re the main driving force behind your company and they determine how well it’ll do in the future. Times are changing and customers have never been more informed than they are today. This means they do carefully choose which business they’ll turn to. As a result, marketing is now more important than ever and choosing the right marketing strategies to engage your employees is a must. With that said, here are a few of these strategies which you simply have to be aware of.
Have a well-designed website
In this day and age, every business needs a website, and as long as you have one, you can expect more and more customers to show up. However, studies have shown that 59 percent of Australian small businesses don’t have a website and if this is the case with you, designing one is definitely a good idea. It’s just that being online allows you to engage your customers in so many ways and you can’t do it without a website. However, not every site is effective and if yours doesn’t load quickly or isn’t easy to use, chances are, your customers will leave before the site even loads. That’s why website design is crucial.
Be on social media
Facebook, Instagram and Twitter aren’t just platforms for connecting with friends and family. They’ve been built primarily for that but over the years, the role of social media in other aspects of our everyday lives started growing. Now, with more than 3 billion people on social media, they’ve become the perfect place for engaging your customers and giving your marketing efforts a significant boost. The best way to do this is to create content that’ll make all of your followers go “Wow” and share it on a regular basis. The more you do it, the more people will start following your page and comment on everything you post.
Use your logo in memorable ways
If you’ve managed to come up with a logo that really represents your business, using it in marketing purposes is a very lucrative idea. In order to engage your customers, you first have to make sure they’re familiar with your logo and associate it with the product or service your offer. Luckily, there are so many ways you can use your logo in memorable ways. For example, you need to have it on your home page and set it as social media profile pictures. Turning to experts who offer business printing in Osborne Park and putting your logo on everything from business cards to promotional products is another amazing idea.
Host a contest
People love getting stuff for free and if you can make a contest out of it, even better. Think of an award that appeals to your customer base and you can be assured they’ll give it a go. Whether it’s your product or something related to it, an award will encourage people to share your social media pages and spread the word about your business, which is exactly what you should be aiming at. Moreover, they’ll be ready to meet any requirements just to get into your contest and get a chance to win the award.
Nurture trial prospects
People who decide to opt for your trial version are more than just “window shoppers.” Instead, they’re halfway to becoming your customers and all you need to do is make sure they decide to stick around. The problem is, most companies struggle to turn them into real customers. The reason for this is that they don’t nurture trial prospects enough. This is something you can do through personalised communication. Sometimes, just referring to a trial prospect by their name can make them feel more convinced in making a purchase. Just don’t forget how important it is to promote the trial version of your product across multiple platforms.
Engaging customers is something every business needs to focus on. Rely on the strategies covered in this post and you can be assured you’ll get the job done right.