With millions of web pages on the internet today, it might seem challenging for site owners to rank their websites on the search engines’ first page. That is where Search Engine Optimization (SEO) comes in handy. Good SEO can help you improve your site ranking, boost traffics, and ultimately generate potential leads. Most businesses primarily focus on an on-page SEO and leave behind off-page SEO. However, the truth is off-page SEO plays an equally crucial role, if not better, in ranking your site high.
Off-page SEO refers to all the steps you take outside of your website to improve your search engine ranking. Are you putting behind off-page optimization techniques because you think you have no control over what goes outside your site? Sure, off-page SEO might seem a bit tricky, but with proper strategies and tactics, you can reap its benefits and stand out from your competitors. Read on below to learn off-page SEO techniques that can help you boost traffic on your site to increase sales:
Create Profiles On Online Directories
Do you wish to increase your brand awareness and visibility? Perhaps, launching a website won’t be enough. Take a step further and submit your content in various online directory listings to reach the maximum audience. These directories can help you improve your web presence by ranking higher on SERPs. Make sure to submit the correct address, URLs, and other data in these directories and keep them updating. You can also submit a blog in directories to acquire quality links on your website.
Focus On Link Building
Link building is one of the most common yet crucial off page SEO techniques because earning credible links can build your site’s authority and relevancy. Remember not to acquire links from spammy sites since they would do you no good. Instead, Google might penalize you for wrong ways of building links. Try to go for the correct methods to get natural links and avoid black-hat SEO. The more quality links your site possesses, the more chances to achieve a higher ranking on SERPs.
Naturally earning links is, without any doubt, a time-consuming process and requires a lot of effort. However, these efforts will be worth it. One way is to create high-quality content so that people can naturally provide you with links. Search engines, most of the time, look at anchor texts that a linking page talks about in their content. Ensure the linking site knows which anchor text will provide value to the readers and help in ranking.
Write Guest Post Blogs
Guest blogging is one of the oldest off-page SEO techniques for building links and reaching a new audience. Search for the authoritative websites that offer guest posting for authors within your niche. Are you finding it difficult to find sites that accept guest posts? If your answer is ‘Yes,’ then you need to use different keyword phrases to search for guest posting websites, such as ‘write for us,’ ‘become a contributor,’ etc. Once you find the relevant websites, the next step is to create a compelling pitch for the site owner. Further, write high-quality content on the topic that adds value to the site audience. Make sure to avoid generic pitches as these site owners receive plenty of requests every day.
Writing a guest blog is an effective strategy to drive new customers to your site and makes sales. It is because the website allows you to link back to your website in the author bio section. Furthermore, avoid writing guest blogs multiple times on the same website.
Leverage Social Networks
It comes as no surprise that today many internet users spend some quality time on social media. So if you are not taking advantage of social media, you might be missing out on many potential opportunities. Engagement on social media is one of the modern yet effective off-page SEO techniques that can increase your brand visibility. Although social media might not be a direct ranking factor, it can help you build strong, trustworthy, and valuable relations with your customer base.
Create high-quality visuals related to your blog post content and share them with your audience on social media. Most users like to click on visuals and share them. Make sure to craft a clear social media strategy and provide social share buttons on your content to make the most of your marketing campaign.
Go For Influencer Marketing
Are you finding it daunting to leverage social media platforms? No worries, you can reach out to potential influencers in your industry. You don’t have to spend an arm and leg on hiring a celebrity for your influencer marketing strategy. You can reach out to influential people in your niche that have a significant number of followers. Contact these influencers to promote your products and services. Since these influencers already have a huge following base, mentioning your brand to their followers can build trust.
Engage In Different Forum
Another way to communicate and engage with your community is by participating in different forums. Search for various online platforms within your industry to build connections with your industry-related people. Join in the thread that you have expertise in and try to provide relevant answers or suggestions. That way, you can build reliable connections and acquire links now and then. Don’t forget to complete your profile when joining any of the forums. Add your brand signature so that the audience that read your comments knows you are trustworthy. Moreover, a best practice is to engage in forums with do-follow links to boost your off-page SEO.
Zero On Brand Mention
Are you overlooking the unlinked mentions of your brand on the internet? That might not be a wise decision. You can use this comparatively easy technique and boost your sales. Since your client has already mentioned your product or service, half of your work is already done. Your next step is to reach out to these linking websites and politely request them via effective email to provide you a link. These mentions play a crucial role in ranking your site as search engines recognize people who follow your brand. Thus, reclaiming the unmentioned links is the easiest way to build a healthy backlink profile.
Don’t just limit yourself to only one of the off-page SEO techniques. Take a look at the bigger picture and try a holistic approach to harness the advantages of off-page SEO techniques. These techniques help you in ranking high on SERPs and build trust and authority of your brand. Be mindful that the more links you have from the authoritative websites, the better are your chances to rank high and improve credibility. However, your game does not end here. SEO is a mixture of on-page, off-page, and technical SEO. Paying attention to all these aspects can help your brand reach next-level success.