These days, running a business, whether online or from a brick and mortar enclosure, you would need to ensure that your business is using Google AdWords. It is the only way to optimise wisely! With that stated, if you are new to the concept of Google AdWords then, in a nutshell, it can be described as a PPC (or pay-per-click) service that allows a business owner, like you, to create ads and run online advertisement campaigns.
According to an expert digital marketing professional associated with a digital agency in Perth, Optimise Online, that specialises in AdWords management, AdWords helps in the creation of attractive clickable online ads. These are then displayed in the SERPs (or Search Engine Results Pages) of Google whenever people are looking for services or products that are similar to the ones your business offers.
There’s a catch here though –
You would need to use the right keywords when you are creating online ads using Google AdWords. It is the only way you can make sure that the online ad campaign will be a grand success!
If you are still unsure about Google AdWords, then read the following sections where a few more ways how this tool can help your business are enunciated.
It is faster than SEO
SEO campaigns are effective but very slow. A business would need to wait for months before it could witness any visible results from its SEO campaigns.
AdWords campaigns, on the other hand, deliver instant results, as soon as the advertisement goes online. You can see the results in the form of real-time analytical data such as the number of clicks or visitors and whatnot!
There are lots of options to choose from
AdWords is being continually refined by Google and the reason is simple –
It is the Internet giant’s one of the primary income sources. Over the years, Google understood that online clickable ads are far more engaging to people behind a screen. This is why; it started allowing businesses to include their ads as in-video ads as well as product listing ads in popular sites such as Youtube.
These days, there are plenty of advertisement options for a business to choose from whenever it wants to run an online ad campaign using Google AdWords, thus making this tool, hard to ignore.
It lets you beat your rivals in their own game!
As mentioned earlier, Google AdWords delivers faster results when compared to that of SEO. This allows a business to have the upper hand over its rivals, especially the ones that do not use Google AdWords.
Google AdWords allows your business to readily appear in the results pages of its Search Engine. Because of this, your content/site will receive more clicks when compared to the number of clicks received by your rivals.
Okay, but what if your competitors are also using this tool?
That’s a good question but since more and more businesses are using Google AdWords, your odds will be better when you join your rivals – don’t you agree!?
Did you know that you can set the amount of money you want to spend on online ads created using Google AdWords!? It is a great feature that allows businesses of all sizes and ages to run online advertisement campaigns as per their set budget. Need more convincing!?