Is your small business getting the attention it deserves—or is it being passed over for the competition?
Building a small business means you need a memorable and impressive brand. This isn’t as easy as it sounds, as growing a brand requires plenty of research and planning.
Ready to create a new brand for your small business? If so, please keep reading to find our top five branding tips that can help you increase your sales, get noticed, and establish your business.
- What Makes You Unique?
When building a brand, you first want to work out what makes your company unique. What separates you from your competition and how can you use it to develop a unique brand?
It can sometimes be hard to work this out on your own, so you may want to work with a digital agency, like DPDK.com, that can help you with strategy and marketing development.
- Determine Your Target Audience
Next, work out your target audience. This is important when thinking of branding ideas because you want to make sure your brand and marketing are appealing to the demographics you want to attract.
Think about the age, hobbies, location, and occupation of your ideal customer—who are they and how can you build a brand that they’ll love?
- Design Your Logo
Next, you’ll want to design a logo for your small business. Ideally, your logo should be simple, eye-catching, and memorable.
You can try to design it yourself, if you’re skilled with graphic design. Or, you can hire a designer online for fairly low prices, helping your company create an original and unique logo.
- Create Brand Guidelines
To develop your branding, your company needs to use your logo, slogan, and colors consistently. Would you ever see the Nike swoosh or the McDonald’s arches looking discolored or misshapen?
No, because they know consistency is key. Small businesses can learn from big corporations when it comes to creating brand guidelines, which outline exactly when and how your logo can be used.
- Incorporate Your Brand With Your Social Media Channels
Your company needs to have a social media presence. Amazingly, 70% of Americans are on Facebook, so if your business isn’t there, you’re missing out on valuable opportunities.
Use your logo and branding to design your Facebook, Instagram, and Twitter, creating a look that aligns with your company’s goals.
Use These Branding Tips to Take Your Small Business to New Heights
If your small business needs a marketing boost, use these branding tips to develop a rock-solid brand for your company that customers will notice.
It may take some time to find the right approach, but you’re sure to land on a winning brand and logo. You can then develop a broader marketing strategy, outlining exactly what you’ll do to generate new leads and increase sales.
Did you find this article helpful? If so, please read on for more great advice.
Infographic created by Clover, a merchant services company