There’s no denying that a competitive advantage can create significant value for a business. This eventually leads to an increased customer base and more significant profit margins. Aside from the quality and cost of a product, packaging can also help a business gain a competitive advantage. More so, packaging can enhance brand recognition.
Types of Packaging
Packaging is a critical component of a business’s brand identity. There’s no one-size-fits-all choice. You should choose the right type of packaging for your product and target market. The following are some of the best packaging options.
1. Dip Can
A dip can is commonly used for storing edibles, gums, and mints. Nowadays, people use dip cans to store coffee pouches and fishing baits. However, they’re commonly used for storing smokeless tobacco products. This is why manufacturers adhere strictly to FDA standards to ensure the dip stays protected and fresh.
You probably know by now that tobacco use causes many ailments. According to the United States Centers for Disease Control and Prevention (CDC), it’s one of the leading causes of tooth decay and mouth cancer. Cigarette smoke is also a leading cause of mouth sores, cavities, and nicotine addiction.
As tobacco ingredients are already a health risk, the last thing you want is a badly made dip can. You need a product that is of high quality and won’t rust. This is especially true if your business is also in the tobacco or food industry.
Boxes are one of the most widely used packaging options because of their convenience and versatility. However, boxes don’t start and end up with traditional square cardboard boxes. They also include rectangular cartons and fancy cardboard cylinders.
Boxes are also easy to design. Keep in mind that your packaging can be the focal point of your brand identity, given that it’s the first thing potential customers see. Aim to design your box to suit your target audience.
3. Adornment Packaging
This next type of packaging is eye-catching and appealing to potential customers. It usually involves stickers, labels, ribbons, tissue paper, and drawstring bags. You can leverage adornment packaging to hone your brand identity and unleash your creativity.
4. Vacuum Packaging.
Contrary to popular belief, vacuum packaging isn’t limited to only airplane food. Typically, most airlines package their food in vacuum-packed wrappers. Nowadays, people use vacuum packaging for cosmetic and skincare products, snacks, drugs, and supplements.
Wrappers are usually applied using heavy machinery and are vacuum sealed to mitigate the potential risk of contamination. There are a plethora of airtight packaging wrappers in the market. Whatever you choose, ensure that’s what suits your product best.
To help you choose the best packaging, we’ve listed a few tips below.
Consider your brand.
Your brand’s packaging carries significant monetary value and might impact a business’s bottom line. As you know, a brand refers to a set of identifying markers that help people identify and distinguish a particular company or product from others. Brands are inarguably the most important and valuable business assets.
Understand your product needs.
If your product comes in liquid form, it automatically rules out the cardboard box as a packaging option. When choosing the best packaging for your product, consider the method of storing the product in the warehouse, retail store shelves, and on transit. Also, take into account the fragility and shelf life of the product.
Conduct market research.
Conduct market research to determine the viability of your product packaging. Potential customers should be able to send their opinions and feedback about their interest in the packaging option you used. Try to conduct market research through product testing and surveys. Also, use the insight gained to make a more strategic decision about your choice of packaging.