Developing and manufacturing a product requires hundreds of thousands, if not millions, of pounds. Fortunately, retail businesses can put their logo and name on anything from clothing, to supplements, to food by contracting with manufacturers to supply their needs. The basics of branding article may help. Private labelling has many benefits for the retailer, including those below.
What Is Private Labelling?
Private labelling allows a retailer to put their brand name and logo on a product made by a third-party manufacturer. These products include:
- Beverages
- Paper goods
- Cosmetics
- Frozen foods
- Dairy products
- Supplements
- Clothing
Product Control
One of the advantages of buying a private label is that the retailer has control over the product. They can determine what goes in it, the quality of the ingredients, the packaging, and the design of the label. Then, the manufacturer packages and ships the product directly to the retailer.
Pricing Control
Since the retailer can control what’s in the product, they can control the cost of the product and their profit pricing. If they have a higher-quality product, they may not make as much profit since better-quality ingredients cost more. However, their brand can make money by gaining an excellent reputation for having high-quality products for a reasonable price.
Product Branding
A retailer gets to decide on the packaging and label designs, which can help boost their brand Image. Along with the design, the retailer controls the information on the label, including the name of the product, the description, and contact information. This allows your company’s brand name to be identified with the product.
Fewer Competitors
By buying a private label, it is harder for your competitors to match your products, especially the quality, and price checks them. For instance, if your store decides to sell supplements under their name, your company can contract with a supplement manufacturers private label in the UK and make it more difficult for your competitors to match the quality and price of those products.
More Adaptable
Smaller retailers can address trends faster than larger companies due to private labelling. By going to a manufacturer, they can get a product in production quicker and get it on their shelves faster than a company that does their manufacturing. Also, if it is not a niche a larger group is interested in, a smaller company can take advantage of that and capture that niche for themselves.
High-Profit Margins
Some products have a high-profit margin, which can help a retailer make money through private labelling. For instance, apparel margins can be as high as 80%, and private label supplements can provide a retailer with double the profits over national brand-name supplements. Being able to control what goes in the supplement gives the retailer an advantage over their competition.
Private labelling is a good way for retailers to build their brand and gain a favourable reputation with their customers. By controlling the ingredients and their quality, they can win and keep customers that want supplements that will be good for their bodies, while saving them money.
