Do You Want to Create A Marketing Plan for The Jewellery Business?


If you own a small jewellery business then it is very important to create a proper marketing plan for all your jewellery items. This will not only help you to know your customers but also your competitors too.

In this post, we are going to provide you few steps to create proper marketing plan for all your jewellery items like pearl bracelet etc.

Set few simple marketing goals

  1. Write down what you want to achieve in this year.
  2. Make some sales target e.g. 30% increase of sale or increase the email subscriber to certain figure say 500.
  3. Your goals must be very specific and measurable.

Setting such goals will help you to regularly monitor your current status.

Identify your competitors

  1. Search on the internet and list out those who are familiar to you.
  2. Try to know what is their activities and email subscriber etc.
  3. Find out about their presence in social media.
  4. Visit trade fairs and note down what they are doing something special.
  5. Find out how you can do something different from them.
  6. Try to find out your USP

By analysing all above you can develop your own marketing strategy.

Find your target customer

Just think about people who can be your potential customer. Remember that your jewellery will not be purchased by your customer on the daily basis. So, you have to decide a profile of your customer like:

  • What is their age?
  • What is their sex?
  • What is their earning?
  • What kind of family?
  • Location

Based on the above you must try to find their choice and develop your products. You can also send email to them to let them know about your products.

Online marketing

  1. Create an attractive website
  2. Try to join few social media in order to popularize your website to your potential customers.
  3. Try to create blogs related to your jewellery item or about your shop
  4. Also make an attractive video about your jewellery item

Don’t do everything simultaneously.

Offline marketing

  1. Try to participate in any local fairs to develop customer base
  2. Create eye catching business card and small leaflets.
  3. Try to get noticed by local press.


You must constantly monitor about your business performance after every new thing that you do.