In the past decade, media, communication, and even marketing have dramatically changed. Responding to a tech revolution, many companies and individuals are struggling to keep up and stay relevant in the 21st century. If you are looking for positive ways to market yourself using this tech, then you are in luck. Social medial platforms like Facebook and LinkedIn are specifically designed to help build your social media presence, providing a range of benefits along the way.
- Keeps You Aware Of What Is Going On
Social media platforms like Facebook and LinkedIn help you to stay informed with what is going on in the world around you. With various feeds, Facebook allows you to see what your friends value, what they consider important, and what has their attention. Within psychology, there is a theory called FOMO, or Fear Of Missing Out. It is what occurs when we as people feel like there is something going on, but in no way feel connected to it. With Facebook as an example, we see how people benefit from social media to feel connected with the world around them. LinkedIn takes a different approach. With a platform centered on having a resume and sharing that resume with others, you are aware of how people construct and market themselves and their skills professionally. An invaluable resource for improving yourself, both websites provide you with the latest and greatest.
- Provides A Platform For You To Market Yourself
Facebook is often used by businesses as a means for them to market themselves online for free. By creating a page, a business or person can create a profile to better market who they are to the wider world, creating a supportive community around them. This community can then go out and advertise for you. A common tactic, marketing oneself or business over Facebook capitalizes on the recent changes in how individuals choose businesses and services. In the past, individuals were influenced more by commercials and advertisements. Now, the primary way that people find out about services is through their social network. By becoming a part of that social network, you become the go-to source whenever people need you or your services. In contrast to Facebook, LinkedIn works as the social media website for promoting your work history and favorability in the hiring process. The ultimate platform for marketing yourself, LinkedIn provides you the opportunity to put your best foot forward, allowing for others to see your work history.
- Allows You To Build A Social Network
Typically, the individual that gets a job is a person that is somehow more connected to the position. Whether it is someone you know or have worked with before, it is easier to get a job when you have some relationship with the person or company hiring. Social media is perfect for this. Allowing you the opportunity to build the social network you need, LinkedIn and Facebook both provide benefits to your future career prospects by connecting you with a wider group of people.
About the Author:
Morris Edwards is a content writer at A1 Business Pte Ltd, where he writes most content on the site, and also writes the company blog. Topics ranging from Social Media Tips to Business Marketing and Company Registration in Singapore