Did you know that, as of December 2020, there are over 200 million Snapchat users on the multimedia messaging application? If you own a brand or a business, advertising to an audience of that size is something that can help you grow and expand fast.
With that in mind, advertising on Snapchat can be overwhelming, especially if you’re not familiar with the platform. After all, how do you know which Snapchat ad type is right for you? Or what common mistakes to look out for to avoid?
If you’re looking to advertise on Snapchat, but need some guidance, you’ve come to the right place. In this article, we’ll break down all 6 Snapchat ad types, as well as give you some tips and tricks that you can use to get the best results.
With this guide, you can start advertising on Snapchat right away with confidence that you’re going to be successful.
Know Your Audience
When it comes to advertising on Snapchat, one of the biggest tips for success has to do with your connection with your audience. More specifically, it’s being aware of what your audience expects or wants from your brand on an application like Snapchat.
The good news? If you’re a fan of what you do, figuring out how you can utilize Snapchat in a fun and effective way should be easy. Just think about what you’d like to see, and odds are, it’s exactly what your target audience is looking for, too.
Pick Your Ad Type
Before you can start marketing with Snapchat, you’re going to need to do some planning to ensure that you’re attacking the platform the right way. Besides knowing what your audience likes or wants, you also need to determine what ad type you should be using to market to users.
If you’ve decided on an idea that you think users will like, odds are this questions is already answered for you. With that being said, there are 6 Snapchat ad types. We’ll explain all 6 ad types below, that way you can make sure you understand all of your choices well before you make a decision.
- Article
The first ad type, the article ad type, is pretty self-explanatory. With the article ad type, you’ll be able to generate an article-like ad that users can read while on Snapchat.
This can be quite effective if you have a lot to say, and thus, need to use more than a few words to say it. Asking users to read too much on a picture and video application like Snapchat can be risky, so keep that in mind should you decide to go this route.
- Web View
No matter what advertising strategy you choose, you should have an overall goal that you hope to accomplish by advertising. Ask yourself what that goal is, if you haven’t already, so you can make sure you pick a Snapchat ad type that works best for you.
For example, if plugging your website is the main goal, using the web view ad type is a no-brainer. With the web view ad type, users will be able to scroll up on your ad and be instantly redirected to your website.
This will make getting conversions that much easier, which can help you drive tons of traffic to your website fast.
- App Install
Are you looking to promote an application instead of a website? Want to get a similar effect to the web view ad type, but for your own application? Use the app to install Snapchat ad type.
With that app install ad type, users will be able to scroll up and be redirected to their app store. There, they’ll be prompted to download your app, allowing them to do so with just the click of one button.
- Long-Form Video
Do you make tons of video content? Have issues with Snapchat’s time limits on videos? With the long-form video ad format, you’ll be able to make video advertisements that are much longer than traditional Snapchat videos.
There’s no max to how long your video can be. You will be limited to a 1GB file size, but that’s a lot to work with, especially if you reduce the quality of your video.
- Sponsored Filters
Of course, one of the best things about Snapchat is the ability for users to use filters to enhance their pictures. If you have a good idea for a filter, getting one made to promote your brand is more than a good idea.
Sponsored filters and lenses are without a doubt the most effective way to advertise on Snapchat. So, if you can manage it, try to stick with one of those two ad formats when promoting your brand on Snapchat.
- Sponsored Lenses
To piggyback off of that last point, sponsored lenses are also quite effective, as they give Spotify users something new to use when taking photos.
Because lenses are augmented, as opposed to still images like filters, they can cost a bit more to have made. But they’re more than worth the money, as a well-made sponsored lens can help you grow your brand awareness on Snapchat fast.
Need More Help Advertising on Snapchat
Remember, if you plan on advertising on Snapchat, make sure you make all decisions with your audience in mind. That way you increase your chances of connecting with your target audience, and thus, give you a better chance of reaching your biggest goals.
Looking for more advertising tips and tricks? Check back with our blog often for more useful marketing strategies and ideas.
